Mô tả

JOB DESCRIPTIONS

- As a Brand Marketing Manager, you will be responsible for developing link xem bóng đá trực tuyến implementing strategic marketing initiatives to elevate brand awareness, drive customer engagement, increase sales link xem bóng đá trực tuyến Marketing activities ROI for assigned luxury brands. 
- The Brand Marketing Manager will collaborate cross-functionally with various departments to ensure alignment with brand objectives link xem bóng đá trực tuyến values while staying abreast of industry trends link xem bóng đá trực tuyến consumer insights
Brand Strategy Development: Develop comprehensive brand strategies aligned with company objectives, including brand positioning, messaging, link xem bóng đá trực tuyến target audience identification.
Integrated Marketing Campaigns: Plan integrated marketing campaigns across various channels, including digital, print, social media, events, link xem bóng đá trực tuyến influencers, to drive brand visibility link xem bóng đá trực tuyến engagement. Conduct a comprehensive Integrated Marketing campaign brief link xem bóng đá trực tuyến collaborate with Centralized Marketing Center of Expertise teams to execute approved campaigns with excellent execution.
Clientele Development link xem bóng đá trực tuyến CRM: Deeply understand targeted customers’ behaviors, lifestyles, link xem bóng đá trực tuyến customer data thereby developing strategic approaches link xem bóng đá trực tuyến plans together with Centralized Customer Experiences team to retent existing customers while acquiring new customers for assigned brands.
Brand Partnerships link xem bóng đá trực tuyến Sponsorships: Collaborate with Centralized Partnership team to identify link xem bóng đá trực tuyến cultivate strategic partnerships link xem bóng đá trực tuyến sponsorships that enhance brand visibility, prestige, link xem bóng đá trực tuyến affinity among target audiences for assigned brands.
Brand Commercial Planning: Lead tactical trade promotion including branded perks, e-vouchers link xem bóng đá trực tuyến GWP to drive sales at assigned distribution channels.
Content Creation link xem bóng đá trực tuyến Management: Oversee the creation of compelling link xem bóng đá trực tuyến relevant content for marketing materials, advertising campaigns, product launches, link xem bóng đá trực tuyến brand activations, ensuring consistency in messaging link xem bóng đá trực tuyến brand voice.
Market Research link xem bóng đá trực tuyến Analysis: Conduct market research, competitive analysis, link xem bóng đá trực tuyến luxury customer insights to identify opportunities for growth link xem bóng đá trực tuyến refine marketing strategies accordingly.
Collaboration link xem bóng đá trực tuyến Cross-Functional Leadership: Collaborate effectively with internal teams, including product merchandising team, retail sales, link xem bóng đá trực tuyến VM teams, link xem bóng đá trực tuyến external teams including Centralized Marketing teams (DAFC Marketing Center of Expertise, Customer Experiences, link xem bóng đá trực tuyến Corporate Marketing) to ensure alignment link xem bóng đá trực tuyến integration of brand initiatives across all touchpoints.
Budget Management: Develop link xem bóng đá trực tuyến manage marketing budgets, ensuring optimal allocation of resources to achieve maximum ROI link xem bóng đá trực tuyến brand impact.
Performance Tracking link xem bóng đá trực tuyến Reporting: Monitor link xem bóng đá trực tuyến analyze the performance of marketing campaigns link xem bóng đá trực tuyến initiatives, providing regular reports link xem bóng đá trực tuyến insights to senior management to inform decision-making link xem bóng đá trực tuyến optimize future strategies.
Brand Identity Maintenance: Uphold brand integrity link xem bóng đá trực tuyến consistency across all marketing materials, ensuring adherence to brand guidelines link xem bóng đá trực tuyến values
Build a customer-centric link xem bóng đá trực tuyến performance-driven Marketing team
Others: follow other requests link xem bóng đá trực tuyến assignments from Line Manager based on business needs

REQUIREMENTS

1. Qualification:
- Bachelor’s degree in Marketing, Business Administration, or related field.
2. Knowledge
- Knowledge of fashion link xem bóng đá trực tuyến a strong passion for fashion industry are required.
3. Experience:
- At least 3 years of experience in brand marketing, preferably in the luxury goods or fashion industry
- Proven track record of developing link xem bóng đá trực tuyến executing successful marketing campaigns that drive brand awareness link xem bóng đá trực tuyến sales growth.
4. Skill link xem bóng đá trực tuyến competence:
- Fluent in spoken & written English.
- Strong strategic thinking link xem bóng đá trực tuyến analytical skills, with the ability to translate data link xem bóng đá trực tuyến insights into actionable marketing strategies.
- Excellent communication, presentation, link xem bóng đá trực tuyến interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- Creative mindset with a passion for luxury brands link xem bóng đá trực tuyến a keen eye for details.
- Proficiency in Microsoft Office Suite link xem bóng đá trực tuyến marketing analytics tools.
- Flexibility to adapt to a fast-paced link xem bóng đá trực tuyến dynamic work environment.
 

BENEFITS

- Attractive Compensation: Competitive salary package, including fixed 13th-month salary.
- Health & Well-being: Comprehensive healthcare insurance.
- Career Growth: Annual performance reviews, training programs, link xem bóng đá trực tuyến internal rotation opportunities to support your development.
- Exclusive Employee Benefits: Enjoy 20–50% discounts on DAFC products link xem bóng đá trực tuyến access to special internal sales events with exceptional offers on luxury items.
- Workplace Experience: A professional, creative, link xem bóng đá trực tuyến well-equipped working environment where you can explore the world of luxury fashion.
- Team Culture & Engagement: Be part of a vibrant company culture with happy hours, team-building activities, year-end celebrations, link xem bóng đá trực tuyến more.
- Luxury Industry Exposure: A unique opportunity to work in Vietnam’s premium fashion retail sector, surrounded by iconic global brands

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