President & CEO Le Hong Thuy Tien was honored to receive an invitation from link xem bóng đá trực tuyến Secretary General of ASEAN-Korea CENTER to speak at link xem bóng đá trực tuyến 23rd World Knowledge Forum (WKF) held from September 20 to 22, 2022 in Seoul, Korea with link xem bóng đá trực tuyến theme: Supercompensation, Restoring Global Prosperity and Freedom.

Participating as speakers this year at WKF were experts, politicians and leaders of well-known world corporations such as former British Prime Minister David Cameron, 24th former French President Francois Hollande, Crown Prince Frederik of Denmark, Professor of Economics at Graduate Institute (Switzerland) Richard Baldwin, Director of US Department of Energy Kerry Cheung, Head of Banking Division Asia-Pacific, HSBC Jonathan Drew... Especially this year with link xem bóng đá trực tuyến participation of speakers who have won link xem bóng đá trực tuyến ASEAN Entrepreneur Award 2021 such as Mrs. Le Hong Thuy Tien – President & CEO of Imex Pan Pacific Group (IPPG) along with more than 2000 Korean and international businesses.

Covid-19 has had an impact on world business such as supply chains, fiscal policies, working methods, personal consumption behavior... link xem bóng đá trực tuyến ASEAN-Korea Center and link xem bóng đá trực tuyến World Knowledge Forum have organized a forum to assess link xem bóng đá trực tuyến post-pandemic business environment in ASEAN region and link xem bóng đá trực tuyến relationship between ASEAN and Korea.

Business women Le Hong Thuy Tien – President & CEO of Imex Pan Pacific Group is one of link xem bóng đá trực tuyến noticeable speakers at this forum.

Mrs. Le Hong Thuy Tien - a guest speaker at World Knowledge Forum 2022

Below is link xem bóng đá trực tuyến entire content of Mrs. Thuy Tien shared at link xem bóng đá trực tuyến forum:

- According to link xem bóng đá trực tuyến ASEAN Development Outlook (ADO) published by ASEAN Secretariat in July 2021. ASEAN was taking a stride to become a 4th largest economy following link xem bóng đá trực tuyến US, China and link xem bóng đá trực tuyến EU before link xem bóng đá trực tuyến pandemic crisis. From an entrepreneur’s perspective, what do you think are link xem bóng đá trực tuyến core elements that are needed for ASEAN firms to become key players in link xem bóng đá trực tuyến world economy?

- President & CEO TT: ASEAN is one of link xem bóng đá trực tuyến most dynamically developing regions in link xem bóng đá trực tuyến world with a total GDP of USD 3.3 trillion in 2021, and ASEA's economy also brings practical benefits to 680 million people. There are many factors for ASEAN businesses to become key players in link xem bóng đá trực tuyến world economy, I would like to mentioned a few points:

- Leverage link xem bóng đá trực tuyến power of data and technology to win link xem bóng đá trực tuyến borderless economy. Focus on developing solutions that are sustainable and lead link xem bóng đá trực tuyến energy transition. Expansion of operations through organic growth, alliances and M&A. Put speed and agility at link xem bóng đá trực tuyến heart of your business. ASEAN businesses need to behave while dealing with international partners by joining their flows and networks, providing what ASEAN needs. There are many uniqueness in link xem bóng đá trực tuyến world and not all markets are link xem bóng đá trực tuyến same. We should consider and respect each market to achieve link xem bóng đá trực tuyến success.

- Pandemic has been a threat to link xem bóng đá trực tuyến world economy, and has brought about tremendous changes to our daily lives. Could you tell us how your company established strategies for link xem bóng đá trực tuyến growth in link xem bóng đá trực tuyến post- Covid 19 era?

- President & CEO TT: After every storm comes a rainbow. Whether you are prepared to harvest link xem bóng đá trực tuyến luck of that rainbow, completely depends on your ability to strategize on how to navigate link xem bóng đá trực tuyến storm. When link xem bóng đá trực tuyến pandemic hit, we adapted like everyone else. We took link xem bóng đá trực tuyến quarantine policies seriously, shut down 25 offices and 1200 stores and work online and remotely. At that time, link xem bóng đá trực tuyến IPPG ‘s BOD had decided a strategy: to balance link xem bóng đá trực tuyến Group growth rate and protect profits after link xem bóng đá trực tuyến pandemic. We had prioritize arranging for all staff to get vaccinated, minimize link xem bóng đá trực tuyến termination of labor contracts with well trained employees in link xem bóng đá trực tuyến fashion retail business, F&B... as well trained staff is difficult to recruit and retrain, try to earn revenue by via online methods, digital chanel, e-commerce, facebook, digital social network… ,keep in touch, take care and serve customers via email, sms… by sending continuous news on market trends, new collections arrival, limited & exclusive products with photos, video from our 108 exclusive distribution brands for Vietnam market. with that strategy and quick action plan in three months of social distancing period, IPPG still earned 35% of total revenue compared to before link xem bóng đá trực tuyến epidemic thanks to luxury goods segment such as high-end watches, jewelries, clothes... We also started to negotiate and discuss effectively with related parties for any possible business supports and maximum cost reduction. With link xem bóng đá trực tuyến right direction & strategies, when Vietnam opened up, social distancing period was over, we had enough resources to get back to business immediately, without wasting time "taking steps” so we recovered and grew spectacularly after link xem bóng đá trực tuyến Covid period.

Besides, by accepting link xem bóng đá trực tuyến reality of link xem bóng đá trực tuyến pandemic, IPPG also noticed many market "holes & new opportunities", especially when link xem bóng đá trực tuyến aviation industry was greatly affected, leading to link xem bóng đá trực tuyến disruption of supply chain, link xem bóng đá trực tuyến cost of air freight was skyrocketed, causing series of difficulties for import & export enterprises and destabilize link xem bóng đá trực tuyến economy. 

That is link xem bóng đá trực tuyến reason for IPP Air Cargo and Bellazio Logistics to be born. IPP Aircargo is one of link xem bóng đá trực tuyến first cargo airlines in Vietnam. Accompanied by an expert -invested logistics system, supporting link xem bóng đá trực tuyến professionalization of link xem bóng đá trực tuyến supply chain system, contributing to solve link xem bóng đá trực tuyến problem of supply chain disruption both in Vietnam and in link xem bóng đá trực tuyến World.

Thanks to link xem bóng đá trực tuyến government's rapid national vaccination strategy, Vietnam has overcome link xem bóng đá trực tuyến social distancing situation in link xem bóng đá trực tuyến early stages and become one of link xem bóng đá trực tuyến earliest countries to open up to link xem bóng đá trực tuyến world, and businesses like us can get back to normal business activities immediately after link xem bóng đá trực tuyến epidemic. And thanks to link xem bóng đá trực tuyến last few months, link xem bóng đá trực tuyến government has controlled gasoline prices, controlled inflation, and link xem bóng đá trực tuyến retail prices of food and essential products began to decline, because of that, GDP in link xem bóng đá trực tuyến second quarter increased by 7.72% and link xem bóng đá trực tuyến third quarter is expected to be higher (According to link xem bóng đá trực tuyến General Statistics Office of Vietnam).

Mrs. Thuy Tien and Mr. Kim Hae-Yong - Secretary General of link xem bóng đá trực tuyến ASEAN-Korea Centre

- ASEAN is very special to Korea. Cultural exchange between 2 regions including link xem bóng đá trực tuyến Korean wave has been particularly impactful. In this vein, Korea needs a “New strategy” for ASEAN to become true friend and a companion of ASEAN for link xem bóng đá trực tuyến mutual prosperity and link xem bóng đá trực tuyến strengthen relationship. What advice would you give to Korea to become close friends with ASEAN in business perspective?

- President & CEO TT: There is no doubt that Vietnam and Korea have been close friends for many years, Korea is Vietnam's third largest bilateral trade partner, with bilateral trade reaching a record high of 80.7 billion VND. USD in 2021 despite Covid 19. In link xem bóng đá trực tuyến first seven months of 2022, Korea ranked 2nd among 72 countries investing in Vietnam with a total investment of nearly 3.3 billion USD. On July 30, 2022, during a dialogue between link xem bóng đá trực tuyến Prime Minister of Vietnam, link xem bóng đá trực tuyến Ambassador of link xem bóng đá trực tuyến Republic of Korea and representatives of link xem bóng đá trực tuyến Korean Business Association, link xem bóng đá trực tuyến parties all aimed for link xem bóng đá trực tuyến trade turnover between Vietnam and Korea to reach 100 billion USD by 2023. As link xem bóng đá trực tuyến Prime Minister of Vietnam said, Vietnam wants Korean businesses to strengthen links and create conditions for Vietnamese businesses to participate in link xem bóng đá trực tuyến product supply chain, contributing to soon turn Vietnam into link xem bóng đá trực tuyến center of link xem bóng đá trực tuyến value chain in link xem bóng đá trực tuyến region and link xem bóng đá trực tuyến World. To achieve that goal, not only with Vietnam, if Korean businesses want to be close friends with ASEAN, I think Korea should understand link xem bóng đá trực tuyến cultures of ASEAN (as you did with Vietnam), understand our business conducts, link xem bóng đá trực tuyến bureaucracy, link xem bóng đá trực tuyến needs of link xem bóng đá trực tuyến population and in turn, teach us yours. This is how Korea can start creating its strategy. On link xem bóng đá trực tuyến contrary, Korea should also share with us about its development process and strategy. Cultural exchange can establish link xem bóng đá trực tuyến foundation, but link xem bóng đá trực tuyến important process for development is economic exchange, sharing what Korea has learned regarding link xem bóng đá trực tuyến economic development from a developing country to developed country. We will implement that strategy for link xem bóng đá trực tuyến domestic market with consultants, with Korean partners and technology from your country. If we can do that, it will not only help to fulfill link xem bóng đá trực tuyến national targets but also help promoting commercial business of Korea.

- According to World Economic Forum, women had been more affected by link xem bóng đá trực tuyến pandemic than men did. Moreover, it is expected that link xem bóng đá trực tuyến equal opportunities between genders will not likely to be achieved even after link xem bóng đá trực tuyến pandemic. As a women business leader, what do you think is link xem bóng đá trực tuyến role of firms to improve link xem bóng đá trực tuyến level of gender equality in ASEAN countries (or in Vietnam in particular)?

- President & CEO TT: IPPG has signed and implemented link xem bóng đá trực tuyến principle of link xem bóng đá trực tuyến UN Women's Empowerment, and we also make gender equality a strong message for employees and all other businesses. IPPG has always been one of Vietnam top 10 sustainable development enterprises. IPPG considers employees a valuable asset, corporate culture is link xem bóng đá trực tuyến foundation of business development. There is always a way to help employees to be happier, more creative and contribute to society. This is link xem bóng đá trực tuyến principle that IPPG aims to.

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With her achievements in working for equality and career development for women, Mrs. Le Hong Thuy Tien was previously awarded:” female leader in link xem bóng đá trực tuyến implementation of link xem bóng đá trực tuyến commitment to equal rights” by link xem bóng đá trực tuyến United Nations Women's Organization; Third-class Labor Medal awarded by link xem bóng đá trực tuyến Vietnam President; along with many other awards ...

link xem bóng đá trực tuyến World Knowledge Forum is organized by link xem bóng đá trực tuyến ASEAN-Korea Center and Maekung Media Corporation. This is an intergovernmental organization authorized to promote economic cooperation between 10 ASEAN member countries and Korea. World Knowledge Forum is held annually with speakers who are experts from famous universities, entrepreneurs and politicians such as: Bill Gates, Jack Ma, Former US Secretary of State Hillary Clinton, Former British Prime Minister Tony Blair...