xem bóng đá trực tuyến kèo nhà cái Vietnam’s Aim Da Max campaign won Silver award at Vietnam MMA Smarties™ 2019

31 - 10 - 2019

On October 25, xem bóng đá trực tuyến kèo nhà cái Vietnam won the Silver Prize in Lead Generation category, honoring the business with an advertising campaign that attracts a good amount of prospective customers that are primed for future engagement and sales at the Vietnam MMA Smarties ™ Awards 2019.

xem bóng đá trực tuyến kèo nhà cái Vietnam won Silver award at Vietnam MMA Smarties2019

The MMA Smarties Awards is the world's only global mobile marketing awards program honoring innovation, creativity, and success. The award program is open to all of those involved in mobile marketing including agencies, marketers, tech providers, media, public relations, brands, advertisers, etc. At Vietnam MMA Smarties 2019, there are more than 300 marketing campaigns submitted at all categories, from international brands like Google, FE Credit, Heineken, xem bóng đá trực tuyến kèo nhà cái, Coca Cola, etc. to well-known local brands like Zalo, Tiki, Sendo, etc. Judges will evaluate specific criteria in scoring the entry’s business impact and provide four separate scores for specific attributes of the work. Scoring will be weighted as follows:

 

  • Strategy – 20%
  • Creativity – 20%
  • Execution – 20%
  • Business Impact – 40%

 

This year, xem bóng đá trực tuyến kèo nhà cái’s Aim Da Max campaign (ran from April – May 2019) was nominated in two category: Lead Generation / Direct Response / Conversions and Promotion. It is honored to won Silver award under Lead Generation category.

Aim Da Max (#ChơiHếtMình) is a race for sneakerheads to hunt for legendary xem bóng đá trực tuyến kèo nhà cái sneakers through AR at 7 stores in Ho Chi Minh City, Hanoi, Da Nang. Its highlight is Aim Da Max event with many exciting activities such as the launch of the "super sneaker" xem bóng đá trực tuyến kèo nhà cái Air Max 730, organizing the double run, lucky spin, especially AR shoe hunting with discount codes up to 50% in HCMC.

Aim Da Max events attracts a lot of attention. Photo: zing.vn

Attendees receving gifts at event. Photo: zing.vn

More than 25,000 access to campaign mini-site, 3,000 AR game registrations, 4,000 event registrations, 800 code promotion found, 7 xem bóng đá trực tuyến kèo nhà cái sneaker awards, numbers of vouchers and giveaways are such remarkable achievements of Aim Da Max in just one month. Particularly, xem bóng đá trực tuyến kèo nhà cái Vietnam has successful applied AR to revolutionize user experience, when hunters actively discover and collect legendary xem bóng đá trực tuyến kèo nhà cái shoes on their own phone throughout the race.

Attendees actively hunt for legendary xem bóng đá trực tuyến kèo nhà cái shoes through AR. Photo: zing.vn

In Vietnam, xem bóng đá trực tuyến kèo nhà cái is exclusively distributed by ACFC - a subsidiary of Imex Pan Pacific Group (IPPG). Currently, xem bóng đá trực tuyến kèo nhà cái has more than 30 stores in shopping centers in main cities like Ho Chi Minh City, Ha Noi, Hai Phong, Nha Trang, Da Nang.

 

IPPG is one of the leading multi-industry corporations, an exclusive retailer and distributor of over 100 top-world brands, an investor of luxury shopping malls and an owner of over 1,000 high-end retail stores. Also, IPPG one of the investors of Cam Ranh International Terminal and duty-free stores at major airports all over Vietnam. Every year, IPPG pays 1,950 billion VND to national budget for tax and creates 25,000 jobs.