President & CEO Le Hong Thuy Tien was honored to receive an invitation from xem bóng đá trực tuyến k+ Secretary General of ASEAN-Korea CENTER to speak at xem bóng đá trực tuyến k+ 23rd World Knowledge Forum (WKF) held from September 20 to 22, 2022 in Seoul, Korea with xem bóng đá trực tuyến k+ theme: Supercompensation, Restoring Global Prosperity and Freedom.

Participating as speakers this year at WKF were experts, politicians and leaders of well-known world corporations such as former British Prime Minister David Cameron, 24th former French President Francois Hollande, Crown Prince Frederik of Denmark, Professor of Economics at Graduate Institute (Switzerland) Richard Baldwin, Director of US Department of Energy Kerry Cheung, Head of Banking Division Asia-Pacific, HSBC Jonathan Drew... Especially this year with xem bóng đá trực tuyến k+ participation of speakers who have won xem bóng đá trực tuyến k+ ASEAN Entrepreneur Award 2021 such as Mrs. Le Hong Thuy Tien – President & CEO of Imex Pan Pacific Group (IPPG) along with more than 2000 Korean and international businesses.

Covid-19 has had an impact on world business such as supply chains, fiscal policies, working methods, personal consumption behavior... xem bóng đá trực tuyến k+ ASEAN-Korea Center and xem bóng đá trực tuyến k+ World Knowledge Forum have organized a forum to assess xem bóng đá trực tuyến k+ post-pandemic business environment in ASEAN region and xem bóng đá trực tuyến k+ relationship between ASEAN and Korea.

Business women Le Hong Thuy Tien – President & CEO of Imex Pan Pacific Group is one of xem bóng đá trực tuyến k+ noticeable speakers at this forum.

Mrs. Le Hong Thuy Tien - a guest speaker at World Knowledge Forum 2022

Below is xem bóng đá trực tuyến k+ entire content of Mrs. Thuy Tien shared at xem bóng đá trực tuyến k+ forum:

- According to xem bóng đá trực tuyến k+ ASEAN Development Outlook (ADO) published by ASEAN Secretariat in July 2021. ASEAN was taking a stride to become a 4th largest economy following xem bóng đá trực tuyến k+ US, China and xem bóng đá trực tuyến k+ EU before xem bóng đá trực tuyến k+ pandemic crisis. From an entrepreneur’s perspective, what do you think are xem bóng đá trực tuyến k+ core elements that are needed for ASEAN firms to become key players in xem bóng đá trực tuyến k+ world economy?

- President & CEO TT: ASEAN is one of xem bóng đá trực tuyến k+ most dynamically developing regions in xem bóng đá trực tuyến k+ world with a total GDP of USD 3.3 trillion in 2021, and ASEA's economy also brings practical benefits to 680 million people. There are many factors for ASEAN businesses to become key players in xem bóng đá trực tuyến k+ world economy, I would like to mentioned a few points:

- Leverage xem bóng đá trực tuyến k+ power of data and technology to win xem bóng đá trực tuyến k+ borderless economy. Focus on developing solutions that are sustainable and lead xem bóng đá trực tuyến k+ energy transition. Expansion of operations through organic growth, alliances and M&A. Put speed and agility at xem bóng đá trực tuyến k+ heart of your business. ASEAN businesses need to behave while dealing with international partners by joining their flows and networks, providing what ASEAN needs. There are many uniqueness in xem bóng đá trực tuyến k+ world and not all markets are xem bóng đá trực tuyến k+ same. We should consider and respect each market to achieve xem bóng đá trực tuyến k+ success.

- Pandemic has been a threat to xem bóng đá trực tuyến k+ world economy, and has brought about tremendous changes to our daily lives. Could you tell us how your company established strategies for xem bóng đá trực tuyến k+ growth in xem bóng đá trực tuyến k+ post- Covid 19 era?

- President & CEO TT: After every storm comes a rainbow. Whether you are prepared to harvest xem bóng đá trực tuyến k+ luck of that rainbow, completely depends on your ability to strategize on how to navigate xem bóng đá trực tuyến k+ storm. When xem bóng đá trực tuyến k+ pandemic hit, we adapted like everyone else. We took xem bóng đá trực tuyến k+ quarantine policies seriously, shut down 25 offices and 1200 stores and work online and remotely. At that time, xem bóng đá trực tuyến k+ IPPG ‘s BOD had decided a strategy: to balance xem bóng đá trực tuyến k+ Group growth rate and protect profits after xem bóng đá trực tuyến k+ pandemic. We had prioritize arranging for all staff to get vaccinated, minimize xem bóng đá trực tuyến k+ termination of labor contracts with well trained employees in xem bóng đá trực tuyến k+ fashion retail business, F&B... as well trained staff is difficult to recruit and retrain, try to earn revenue by via online methods, digital chanel, e-commerce, facebook, digital social network… ,keep in touch, take care and serve customers via email, sms… by sending continuous news on market trends, new collections arrival, limited & exclusive products with photos, video from our 108 exclusive distribution brands for Vietnam market. with that strategy and quick action plan in three months of social distancing period, IPPG still earned 35% of total revenue compared to before xem bóng đá trực tuyến k+ epidemic thanks to luxury goods segment such as high-end watches, jewelries, clothes... We also started to negotiate and discuss effectively with related parties for any possible business supports and maximum cost reduction. With xem bóng đá trực tuyến k+ right direction & strategies, when Vietnam opened up, social distancing period was over, we had enough resources to get back to business immediately, without wasting time "taking steps” so we recovered and grew spectacularly after xem bóng đá trực tuyến k+ Covid period.

Besides, by accepting xem bóng đá trực tuyến k+ reality of xem bóng đá trực tuyến k+ pandemic, IPPG also noticed many market "holes & new opportunities", especially when xem bóng đá trực tuyến k+ aviation industry was greatly affected, leading to xem bóng đá trực tuyến k+ disruption of supply chain, xem bóng đá trực tuyến k+ cost of air freight was skyrocketed, causing series of difficulties for import & export enterprises and destabilize xem bóng đá trực tuyến k+ economy. 

That is xem bóng đá trực tuyến k+ reason for IPP Air Cargo and Bellazio Logistics to be born. IPP Aircargo is one of xem bóng đá trực tuyến k+ first cargo airlines in Vietnam. Accompanied by an expert -invested logistics system, supporting xem bóng đá trực tuyến k+ professionalization of xem bóng đá trực tuyến k+ supply chain system, contributing to solve xem bóng đá trực tuyến k+ problem of supply chain disruption both in Vietnam and in xem bóng đá trực tuyến k+ World.

Thanks to xem bóng đá trực tuyến k+ government's rapid national vaccination strategy, Vietnam has overcome xem bóng đá trực tuyến k+ social distancing situation in xem bóng đá trực tuyến k+ early stages and become one of xem bóng đá trực tuyến k+ earliest countries to open up to xem bóng đá trực tuyến k+ world, and businesses like us can get back to normal business activities immediately after xem bóng đá trực tuyến k+ epidemic. And thanks to xem bóng đá trực tuyến k+ last few months, xem bóng đá trực tuyến k+ government has controlled gasoline prices, controlled inflation, and xem bóng đá trực tuyến k+ retail prices of food and essential products began to decline, because of that, GDP in xem bóng đá trực tuyến k+ second quarter increased by 7.72% and xem bóng đá trực tuyến k+ third quarter is expected to be higher (According to xem bóng đá trực tuyến k+ General Statistics Office of Vietnam).

Mrs. Thuy Tien and Mr. Kim Hae-Yong - Secretary General of xem bóng đá trực tuyến k+ ASEAN-Korea Centre

- ASEAN is very special to Korea. Cultural exchange between 2 regions including xem bóng đá trực tuyến k+ Korean wave has been particularly impactful. In this vein, Korea needs a “New strategy” for ASEAN to become true friend and a companion of ASEAN for xem bóng đá trực tuyến k+ mutual prosperity and xem bóng đá trực tuyến k+ strengthen relationship. What advice would you give to Korea to become close friends with ASEAN in business perspective?

- President & CEO TT: There is no doubt that Vietnam and Korea have been close friends for many years, Korea is Vietnam's third largest bilateral trade partner, with bilateral trade reaching a record high of 80.7 billion VND. USD in 2021 despite Covid 19. In xem bóng đá trực tuyến k+ first seven months of 2022, Korea ranked 2nd among 72 countries investing in Vietnam with a total investment of nearly 3.3 billion USD. On July 30, 2022, during a dialogue between xem bóng đá trực tuyến k+ Prime Minister of Vietnam, xem bóng đá trực tuyến k+ Ambassador of xem bóng đá trực tuyến k+ Republic of Korea and representatives of xem bóng đá trực tuyến k+ Korean Business Association, xem bóng đá trực tuyến k+ parties all aimed for xem bóng đá trực tuyến k+ trade turnover between Vietnam and Korea to reach 100 billion USD by 2023. As xem bóng đá trực tuyến k+ Prime Minister of Vietnam said, Vietnam wants Korean businesses to strengthen links and create conditions for Vietnamese businesses to participate in xem bóng đá trực tuyến k+ product supply chain, contributing to soon turn Vietnam into xem bóng đá trực tuyến k+ center of xem bóng đá trực tuyến k+ value chain in xem bóng đá trực tuyến k+ region and xem bóng đá trực tuyến k+ World. To achieve that goal, not only with Vietnam, if Korean businesses want to be close friends with ASEAN, I think Korea should understand xem bóng đá trực tuyến k+ cultures of ASEAN (as you did with Vietnam), understand our business conducts, xem bóng đá trực tuyến k+ bureaucracy, xem bóng đá trực tuyến k+ needs of xem bóng đá trực tuyến k+ population and in turn, teach us yours. This is how Korea can start creating its strategy. On xem bóng đá trực tuyến k+ contrary, Korea should also share with us about its development process and strategy. Cultural exchange can establish xem bóng đá trực tuyến k+ foundation, but xem bóng đá trực tuyến k+ important process for development is economic exchange, sharing what Korea has learned regarding xem bóng đá trực tuyến k+ economic development from a developing country to developed country. We will implement that strategy for xem bóng đá trực tuyến k+ domestic market with consultants, with Korean partners and technology from your country. If we can do that, it will not only help to fulfill xem bóng đá trực tuyến k+ national targets but also help promoting commercial business of Korea.

- According to World Economic Forum, women had been more affected by xem bóng đá trực tuyến k+ pandemic than men did. Moreover, it is expected that xem bóng đá trực tuyến k+ equal opportunities between genders will not likely to be achieved even after xem bóng đá trực tuyến k+ pandemic. As a women business leader, what do you think is xem bóng đá trực tuyến k+ role of firms to improve xem bóng đá trực tuyến k+ level of gender equality in ASEAN countries (or in Vietnam in particular)?

- President & CEO TT: IPPG has signed and implemented xem bóng đá trực tuyến k+ principle of xem bóng đá trực tuyến k+ UN Women's Empowerment, and we also make gender equality a strong message for employees and all other businesses. IPPG has always been one of Vietnam top 10 sustainable development enterprises. IPPG considers employees a valuable asset, corporate culture is xem bóng đá trực tuyến k+ foundation of business development. There is always a way to help employees to be happier, more creative and contribute to society. This is xem bóng đá trực tuyến k+ principle that IPPG aims to.

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With her achievements in working for equality and career development for women, Mrs. Le Hong Thuy Tien was previously awarded:” female leader in xem bóng đá trực tuyến k+ implementation of xem bóng đá trực tuyến k+ commitment to equal rights” by xem bóng đá trực tuyến k+ United Nations Women's Organization; Third-class Labor Medal awarded by xem bóng đá trực tuyến k+ Vietnam President; along with many other awards ...

xem bóng đá trực tuyến k+ World Knowledge Forum is organized by xem bóng đá trực tuyến k+ ASEAN-Korea Center and Maekung Media Corporation. This is an intergovernmental organization authorized to promote economic cooperation between 10 ASEAN member countries and Korea. World Knowledge Forum is held annually with speakers who are experts from famous universities, entrepreneurs and politicians such as: Bill Gates, Jack Ma, Former US Secretary of State Hillary Clinton, Former British Prime Minister Tony Blair...