Marketing Manager
Job Overview
- Company: Tràng Tiền Plaza
- Location:Ha Noi
- Business group:Marketing
- Experience required:
- Degree qualified with 3 years retail, consumer, leisure or hospitality marketing experience
- Degree qualified with 3 years retail, consumer, leisure or hospitality marketing experience
- Certificate:
- Bachelor's degree
- Expire date: 31 - 12 - 2019
Description
A. Purposes of Work
- To assist with the brand guardianship of the mall xem bóng đá trực tuyến kèo nhà cái related sub-brands.
- Responsible for launching xem bóng đá trực tuyến kèo nhà cái continuous implementation of the shopping mall, mall events plan xem bóng đá trực tuyến kèo nhà cái budget.
B. Scope of Work xem bóng đá trực tuyến kèo nhà cái Reporting Lines
- Work in a shopping centre marketing or the events industry
- An understanding of budgeting, planning, advertising, promotion, community relations, public relations xem bóng đá trực tuyến kèo nhà cái sponsorship would be advantageous
- Report directly to Branch Director of TTP
C. The Primary Responsibilities:
1. Retailer Communications
- Co-ordinate retailer newsletters xem bóng đá trực tuyến kèo nhà cái look for methods to improve communication via other mediums.
- Develop understand xem bóng đá trực tuyến kèo nhà cái communicate relevant retail trends to centre management – areas to include sales xem bóng đá trực tuyến kèo nhà cái footfall forecasting & reporting xem bóng đá trực tuyến kèo nhà cái general issue’s
- Develop individual marketing campaigns for retailers as required
2. Online Marketing
- Assess the effectiveness of the mall website xem bóng đá trực tuyến kèo nhà cái implement content improvements xem bóng đá trực tuyến kèo nhà cái new features to meet on-line objectives
- Manage xem bóng đá trực tuyến kèo nhà cái develop the e-newsletters from the website as required
- Incorporate online activities with offline marketing promotions
3. Guest Communications
- Provide communication solutions for all events xem bóng đá trực tuyến kèo nhà cái guest service promotions which includes managing the internal guest literature package, which includes up-dating mall guides, directory boards xem bóng đá trực tuyến kèo nhà cái general guest services literature
- Management of the Gift Card program xem bóng đá trực tuyến kèo nhà cái any loyalty card programs that are implemented
4. Consumer PR
- Day to day responsibility for all consumer PR, liaison with PR agency, head office PR xem bóng đá trực tuyến kèo nhà cái Corporate Comms team as well as other stakeholders
5. Internal Communications
- Work effectively with internal departments (esp. leasing, specialty leasing, sub-brands xem bóng đá trực tuyến kèo nhà cái guest services to ensure optimum business effectiveness xem bóng đá trực tuyến kèo nhà cái information is communicated around the business units – new store openings, launches, events, changes to procedures, staff newsletters.
6. Marketing Plan
- Assist in preparing the annual Marketing Plan, xem bóng đá trực tuyến kèo nhà cái ensuring that marketing objectives are achieved, measured xem bóng đá trực tuyến kèo nhà cái results reported to all relevant stakeholders.
7. Marketing Campaigns
- Develop xem bóng đá trực tuyến kèo nhà cái implement ATL xem bóng đá trực tuyến kèo nhà cái BTL marketing campaigns xem bóng đá trực tuyến kèo nhà cái brand strategies to achieve sales targets, from creative brief through to analysis xem bóng đá trực tuyến kèo nhà cái recommendations.
- Budget management of campaigns in line with overall marketing budget
- ROI analysis required on each promotion xem bóng đá trực tuyến kèo nhà cái fed back to business
8. Research
- Support Branch Director with annual Research plan xem bóng đá trực tuyến kèo nhà cái requirements
9. B-2-B Relationships
- Work closely with all agencies to develop yearly media plan xem bóng đá trực tuyến kèo nhà cái ensure timely xem bóng đá trực tuyến kèo nhà cái top-class implementation of all marketing communications.
- Develop xem bóng đá trực tuyến kèo nhà cái manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiencies xem bóng đá trực tuyến kèo nhà cái brand guardianship is achieved at all times.
Responsibility
- Degree qualified with 3 years retail, consumer, leisure or hospitality marketing experience
- Commercial acumen
- Understanding of retail marketing in particular the drivers of shopping
- Tertiary qualifications in marketing/business or other appropriate discipline
- Project Management
- Attention to detail
- Good interpersonal skills – team approach
- Ability to work to deadlines xem bóng đá trực tuyến kèo nhà cái stay calm in pressure environment