Moving forward with xem bóng đá trực tuyến xôi lạc success from Bally - a brand that also comes from Switzerland, in 2007, Rolex has brought to Vietnam’s market by Duy Anh Fashion & Cosmetics Co. (DAFC) to enhance xem bóng đá trực tuyến xôi lạc customer experience with high-end products. As for this, DAFC’s challenge is: Rolex has always been a symbol of devotion and perfection in every retail store and service center, for that reason, every standard of distribution and operation is xem bóng đá trực tuyến xôi lạc toughest and Rolex has also penetrated Vietnam market via a different distributor. To “bring Rolex to Vietnam”, actually is a challenge, given xem bóng đá trực tuyến xôi lạc fact that being able to find a persuasive way of approaching VIP customers which result in greater return on investment. Thus, how did DAFC overcome all xem bóng đá trực tuyến xôi lạc challenges, to become xem bóng đá trực tuyến xôi lạc official distributor of Rolex in Vietnam as of now?

From xem bóng đá trực tuyến xôi lạc ability to persuade xem bóng đá trực tuyến xôi lạc brand

xem bóng đá trực tuyến xôi lạc intensive way of approaching customers - establishing all xem bóng đá trực tuyến xôi lạc locations on xem bóng đá trực tuyến xôi lạc market, DAFC settled on xem bóng đá trực tuyến xôi lạc ideal locations for centralization, to prove xem bóng đá trực tuyến xôi lạc fact of “quality before quantity” of all subsidiaries of IPPG. Rolex stores in Rex Shopping Arcade, Diamond Plaza, Trang Tien Plaza are all impressively valuable investments, to accentuate xem bóng đá trực tuyến xôi lạc extravagantes and positioning of xem bóng đá trực tuyến xôi lạc brand. Inside xem bóng đá trực tuyến xôi lạc stores, all xem bóng đá trực tuyến xôi lạc iconic products such as Rolex Datejust - an automatically date changes wristwatch (introduced in 1945), Rolex Oyster - xem bóng đá trực tuyến xôi lạc first waterproof wristwatch (introduced in 1962), Rolex GMT Master - a wristwatch that shows two time zones at once (introduced in 1954), all displayed orderly according to Rolex’s policy for all stores. To bring xem bóng đá trực tuyến xôi lạc luxurious experience that is compatible in value with these extraordinary goods, it is essential that there are integrity and diligence in all of xem bóng đá trực tuyến xôi lạc staff along with numerous internationally and locally trainings, they got invited for a visit at xem bóng đá trực tuyến xôi lạc main factory in Switzerland for a better understanding of xem bóng đá trực tuyến xôi lạc brand and products, to provide all xem bóng đá trực tuyến xôi lạc knowledge not only for sales, but also xem bóng đá trực tuyến xôi lạc story behind it as well as xem bóng đá trực tuyến xôi lạc essential technical facts to gain trust from xem bóng đá trực tuyến xôi lạc customers. They are certified Rolex specialists. That is to say, Rolex stores in Vietnam of DAFC are all polished in brand, location, architecture, and human resources that are similar with other stores within xem bóng đá trực tuyến xôi lạc region, and that is xem bóng đá trực tuyến xôi lạc key to success with Rolex.

 inside a Rolex store Vietnam 

To persuading xem bóng đá trực tuyến xôi lạc customers

Other constitutive prejudice regards imported goods tax, authorized Rolex watches distributed by IPPG are slightly different between retail price with wholesale price of other markets within xem bóng đá trực tuyến xôi lạc same area as a result of negotiation skill of xem bóng đá trực tuyến xôi lạc leader, as well as being xem bóng đá trực tuyến xôi lạc exclusive distributor. This is also a significant endeavor in obviating counterfeit consumer goods of Rolex at that time. After successful negotiation of reasonable price, DAFC continuously penetrate into xem bóng đá trực tuyến xôi lạc market by prioritizes xem bóng đá trực tuyến xôi lạc factors high-class consumers such as after-sales service, or brand authorized warranties in Rolex Service Centers. Gradually, DAFC made customers believe that they truly “brought Rolex” to Vietnam, with all store standards, services for Vietnamese customers, not only with xem bóng đá trực tuyến xôi lạc purpose to bring xem bóng đá trực tuyến xôi lạc luxurious Switzerland watches as a contribution to small businesses at that time. When there are profits, DAFC can take advantage of these to negotiate conditions and terms with brands, or policies related to distributor’s and brands’ rights, from that time, there will be more benefits for xem bóng đá trực tuyến xôi lạc consumers, in purpose to build loyalty between xem bóng đá trực tuyến xôi lạc customers with DAFC.

 Rolex store at DAFC 

When this strategy succeeds, this business model will be widely recognized and adapted by other fashion brands. Until xem bóng đá trực tuyến xôi lạc end of 2018, xem bóng đá trực tuyến xôi lạc total of high-end and mid-end distributor stores of IPPG are 200. That is to say, Rolex is a prosperous bridge to connect all xem bóng đá trực tuyến xôi lạc present and future high-end fashion brands of DAFC in particular and IPPG in general.