Moving forward with xem bóng đá trực tuyến success from Bally - a brand that also comes from Switzerland, in 2007, Rolex has brought to Vietnam’s market by Duy Anh Fashion & Cosmetics Co. (DAFC) to enhance xem bóng đá trực tuyến customer experience with high-end products. As for this, DAFC’s challenge is: Rolex has always been a symbol of devotion and perfection in every retail store and service center, for that reason, every standard of distribution and operation is xem bóng đá trực tuyến toughest and Rolex has also penetrated Vietnam market via a different distributor. To “bring Rolex to Vietnam”, actually is a challenge, given xem bóng đá trực tuyến fact that being able to find a persuasive way of approaching VIP customers which result in greater return on investment. Thus, how did DAFC overcome all xem bóng đá trực tuyến challenges, to become xem bóng đá trực tuyến official distributor of Rolex in Vietnam as of now?

From xem bóng đá trực tuyến ability to persuade xem bóng đá trực tuyến brand

xem bóng đá trực tuyến intensive way of approaching customers - establishing all xem bóng đá trực tuyến locations on xem bóng đá trực tuyến market, DAFC settled on xem bóng đá trực tuyến ideal locations for centralization, to prove xem bóng đá trực tuyến fact of “quality before quantity” of all subsidiaries of IPPG. Rolex stores in Rex Shopping Arcade, Diamond Plaza, Trang Tien Plaza are all impressively valuable investments, to accentuate xem bóng đá trực tuyến extravagantes and positioning of xem bóng đá trực tuyến brand. Inside xem bóng đá trực tuyến stores, all xem bóng đá trực tuyến iconic products such as Rolex Datejust - an automatically date changes wristwatch (introduced in 1945), Rolex Oyster - xem bóng đá trực tuyến first waterproof wristwatch (introduced in 1962), Rolex GMT Master - a wristwatch that shows two time zones at once (introduced in 1954), all displayed orderly according to Rolex’s policy for all stores. To bring xem bóng đá trực tuyến luxurious experience that is compatible in value with these extraordinary goods, it is essential that there are integrity and diligence in all of xem bóng đá trực tuyến staff along with numerous internationally and locally trainings, they got invited for a visit at xem bóng đá trực tuyến main factory in Switzerland for a better understanding of xem bóng đá trực tuyến brand and products, to provide all xem bóng đá trực tuyến knowledge not only for sales, but also xem bóng đá trực tuyến story behind it as well as xem bóng đá trực tuyến essential technical facts to gain trust from xem bóng đá trực tuyến customers. They are certified Rolex specialists. That is to say, Rolex stores in Vietnam of DAFC are all polished in brand, location, architecture, and human resources that are similar with other stores within xem bóng đá trực tuyến region, and that is xem bóng đá trực tuyến key to success with Rolex.

 inside a Rolex store Vietnam 

To persuading xem bóng đá trực tuyến customers

Other constitutive prejudice regards imported goods tax, authorized Rolex watches distributed by IPPG are slightly different between retail price with wholesale price of other markets within xem bóng đá trực tuyến same area as a result of negotiation skill of xem bóng đá trực tuyến leader, as well as being xem bóng đá trực tuyến exclusive distributor. This is also a significant endeavor in obviating counterfeit consumer goods of Rolex at that time. After successful negotiation of reasonable price, DAFC continuously penetrate into xem bóng đá trực tuyến market by prioritizes xem bóng đá trực tuyến factors high-class consumers such as after-sales service, or brand authorized warranties in Rolex Service Centers. Gradually, DAFC made customers believe that they truly “brought Rolex” to Vietnam, with all store standards, services for Vietnamese customers, not only with xem bóng đá trực tuyến purpose to bring xem bóng đá trực tuyến luxurious Switzerland watches as a contribution to small businesses at that time. When there are profits, DAFC can take advantage of these to negotiate conditions and terms with brands, or policies related to distributor’s and brands’ rights, from that time, there will be more benefits for xem bóng đá trực tuyến consumers, in purpose to build loyalty between xem bóng đá trực tuyến customers with DAFC.

 Rolex store at DAFC 

When this strategy succeeds, this business model will be widely recognized and adapted by other fashion brands. Until xem bóng đá trực tuyến end of 2018, xem bóng đá trực tuyến total of high-end and mid-end distributor stores of IPPG are 200. That is to say, Rolex is a prosperous bridge to connect all xem bóng đá trực tuyến present and future high-end fashion brands of DAFC in particular and IPPG in general.